EOL 2021

The Essence of Luxury Travel Show 2021

19-23 APRIL 2021

Great speakers with great topics. Save The Date!

7^TH TRAVELLER MADE® YEARLY SHOW THIS IS MORE THAN JUST A TRADE SHOW

Marbella

One-to-one meetings

The Essence Gala

Closing party

TRAVELLER MADE® IS THE FIRST INTERNATIONAL NETWORK OF TRAVEL DESIGNERS EXCLUSIVELY DEDICATED TO META LUXURY

THE SHOW

THE ESSENCE

OF LUXURY TRAVEL

We are thrilled to bring you The Essence of Luxury Travel show in Marbella, Spain from Monday 19^th to Friday 23^rd of April, 2021.
Since the beginning of this unprecedented crisis, despite inevitable cost reductions and partial work schemes that affected all the luxury travel industry including our company, we have remained fully operational and put all our efforts into helping the entire Traveller Made community since last March 2020. Unfortunate timing in early 2020 caused the cancellation and postponement of the Essence of Luxury with very short notice. The Traveller Made team responded in style by re-imagining the event in a virtual format (the first show to achieve this) and delivered over 10,500 meetings, media one-to-ones and the opening conference, virtually. We would like to extend our sincere thanks to all the Members and Partners who trusted us to deliver a concept to the standards expected of Traveller Made. Since, then we have not been idle: - March saw the implementation and launch of the new Extranet Platform, www.travellermade.net, to better serve our Members and Partners. This integrated platform allowed us to upgrade the tools we put at your disposal. - One such innovation was the implementation of the 2020 Restart Programme & Map, a first in the industry. This map, updated on a monthly basis, details our Partners’ opening plans and safety measures, to keep our Members informed. This was also shared with the Travel Weekly community in North America. - The Virtual World Tour featured a series of structured talks and thoughts from key Traveller Made Partners from around the world. - Last but not least, in November we launched the Virtual Grand Tour, bringing together 300 Partner suppliers to meet 300 Member Agencies (around 1000 Travel Designers), split into 15 regions. The event was fully booked shortly after the invitations were sent. A New Year provides a fresh start and new opportunities, and therefore we are delighted to present The Essence 2021, with a new “hybrid” format. This format takes into account the present situation and the known restrictions imposed on us by the Spanish authorities, and allows us to secure the event in a physical way in Marbella, and in a virtual manner. We will maintain the great momentum we built together. This year, no matter what, we will bring you another new source of inspiration coming straight from the luxury goods industries and powered by our Luxury Travel Lab, during the conference. Let us continue Redefining Luxury Travel as our Spirit!

IMPORTANT INFORMATION

Registration waiting list

At this stage, we do not know what the physical distancing rules will be in Marbella in April 2021. These sanitary measures will have an impact on the number of participants allowed to attend the show. We have therefore decided to register all participants in a waiting list. In case we cannot physically host all 2020 participants, we decided, as a rule, that 2020 registered Partners will have priority access based on the 2020 earliest dates of paid registration for The Marbella Essence 2021 show.
Only active Partners and Members will be authorised to attend the shows, in Marbella and Virtually. On Hold and Terminated Members and Partners will not be allowed to attend. 2020 registered Partners who will not be able to attend the 2021 Marbella show because of reduced capacity issues will be invited to register to the 2021 Virtual Essence show and will have priority to the 2022 Marbella Essence show.

IMPORTANT INFORMATION

Sanitary measures

We are in permanent contact with the Spanish and Andalusian health authorities and we will monitor the evolution of the different measures. We will keep you informed in due course with the latest guidelines.

WHAT DO YOU GET FROM THE ESSENCE OF LUXURY TRAVEL 2021?

- Return transfers from/to Malaga airport.
- 4 nights in one of the 9 associated hotels:
Amare Beach Hotel Marbella, Gran Melia Don Pepe, Iberostar Selection Marbella Coral Beach, Kempinski Hotel Bahia, Los Monteros Spa & Golf Resort, Marbella Club, Melia Marbella Banus, Nobu Hotel and Puente Romano Beach Resort.
- Lunches on April 19^th, 20^th, 21^st and 22^nd
- Breakfasts on April 20^th, 21^st, 22^nd and 23^rd
- The Essence of Luxury Conference on Monday April 19^th in the afternoon.
- One-to-one 10-minute meetings, over the course of 3 days.
A choice of preferences will be granted.
- Traveller Made tools tutorial.
- The Essence Gala & Awards Ceremony on Monday April 19^th.
- Themed closing Party on Thursday April 22^nd.

HOTELS Amare Beach Hotel Marbella, Gran Melia Don Pepe, Iberostar Selection Marbella Coral Beach, Kempinski Hotel Bahia, Los Monteros Spa & Golf Resort, Marbella Club, Melia Marbella Banus, Nobu Hotel and Puente Romano Beach Resort.

DATE & PLACE

April 19^th - 23^rd, 2021
MARBELLA

CONFERENCE

HIGHLIGHTS

The situation for the coming months remains unclear: Nobody knows if, when and how many travel industry professionals will travel again to attend shows. This could lead to a smaller event with 30% to 60% less participants. We expect new physical distancing rules that could prevent us from having as many people as planned in 2020. Other unforeseeable external factors could impact our show and the travel industry. For these many reasons, we have adapted our 2021 event as both a physical and a virtual show, to deliver the important relationship-building opportunities which are essential for business development in our industry, now more than ever.

New – The Essence becomes a hybrid show There will be two Essence shows in 2021: The physical show will be held in Marbella from Monday 19^th to Friday 23^rd of April. The Virtual show will be held worldwide from Monday 31^st of May to Friday 4^th of June.
Members and Partners will have the opportunity to apply to both events. Invitations to apply to the virtual show will be sent in 2021.

Appointment preferences Members and Partners will be asked to give positive and negative preferences during the selection process, to optimize their meetings.

New – Appointment ratings Members and Partners will be asked to rate each of their meetings in their personal account.

New – Mobile application forum Members and Partners will have the opportunity to discuss with all participants on the mobile Application’s forum.

New – Accommodation Participants to the 2021 Marbella Essence show will express their preferred hotel choice and the organizer will do its best to confirm it during the validation process on a first registered, first served basis.

Member Agents commitment When registering to The Essence of Luxury Travel show, every agent must commit to attend the 4 days and to appoint a replacement agent in case of a last-minute impediment to join.
No shows and agents who are not replaced will score negative points in the Certification Programme.

DMC Certification For the third year, we will celebrate the DMC Champions who were the best at using the key Traveller Made tools.

Hotel Partners Certification For the fourth year, we will celebrate the Partners’ Traveller Made Champions who were the best at using the key Traveller Made tools.

Members Certification For the fifth year, we will celebrate the Travel Designers who were the best at using the key Traveller Made tools.

NEW - Member Agents fees Member Agents that will have received a 1^st Gold Grand Designer and a 1^st Grand Designer 2021 Certification in January, will be able to attend the show for free. Other Members will have to pay 300€ to attend the show. This revenue will be invested in creating additional training tools for 2^nd, 3^rd Certified Grand Designer and non-Certified Member Agents.

Partners high definition photo and video material Partners will be invited to post all their HD pictures and videos on our Content Platform prior to the show. No need for paper and USB keys anymore. Members will be able to immediately promote a product they like by sharing the link with their team.

One-to-One meetings 10 minute meetings will start at 9 a.m. and end at 6 p.m. on Tuesday, Wednesday and Thursday.

FOR PARTNERS, THERE WILL BE A TOTAL OF 90 ONE-TO-ONE MEETINGS & MEMBERS WILL HAVE AROUND 100 ONE-TO-ONE MEETINGS INCLUDING INFORMAL ONES WHICH WILL TAKE PLACE IN THE MEETINGS BALLROOM.

Conference Powered by the Luxury Travel Lab, our conference will continue to address key luxury topics to inspire our community. They have started to review the 2021 theme of our conference in Marbella. The Luxury Travel Lab now includes over 35 experts of the luxury goods and service industries in France and England.

The Closing Party After the “Red Party”, held on a private cruise boat along the shores of Lake Geneva in 2015, the “Mountaineers Party” held in a barn on the hills of Lausanne in 2016, the “Movie Star Party” and the “Mother Nature Party” held at the Barriere Casino in Deauville in 2017 and 2018, and after the «Galactic Party» held at the Puente Romano hotel in 2019, the “Utopia Party” that didn’t happen in 2020, the Traveller Made party will be held on Thursday 22^nd of April.
Theme to be revealed early 2021.

The Essence Gala Held on Monday evening April 19^th, the Gala will take the shape of a cocktail or seated dinner show depending on the local authorizations where we will feature the Creative Peak theme and celebrate the 2021 Award winners.

2 free evenings Tuesday 20^th and Wednesday 21^st of April will remain free for Partners to invite their chosen Member Agents. The list of Members participating will be provided to those Partners who organize events.

ABOUT TRAVELLER MADE

IT IS ALL ABOUT LUXURY.

Traveller Made® is a global B2B Luxury Travel Network started in Europe and launched in 2013.

Directly brainstormed out of the luxury travel industry’s reflexion, Traveller Made® was founded by professional Travel Designer Quentin Desurmont and aims at gathering the best bespoke travel agencies in the world on a « by invitation only » policy.

Traveller Made® is a network of luxury travel designers dedicated to providing unique and exclusive bespoke journeys to travellers looking for different and original experiences, requiring skilled and knowledgeable advisors who are committed to fully servicing their clients.

Traveller Made® favors well-connected yet having a collaborative governance professionals in the luxury travel industry to build an efficient community for our Members and Partners being today's biggest network of Travel Designers focused exclusively on ultra-luxury.

Traveller Made®’s members - travel designers - are always looking for the most experiential tailor-made luxury travels, while also being extremely client-focused. The travel designers we chose for Traveller Made® are experts in ultra high-net worth travellers for their travel projects.

CHECK OUR WEBSITE

0 MEMBER AGENCIES

0 PARTNERS

0 AWARDS

0 ATTENDEES TO THE 2019 PHYSICAL SHOW

0 ATTENDEES TO THE 2020 VIRTUAL SHOW

Event Schedule

GENERAL OVERVIEW OF THE SHOW

Day 1: MONDAY, 19^TH APRIL

	Arrival at Malaga airport
	Lunch
AFTERNOON	« The Essence of Luxury» Conference
EVENING	The Essence Gala & Awards Ceremony

Day 2: TUESDAY, 20^TH APRIL

MORNING	One-to-One meetings
	Lunch
AFTERNOON	One-to-One meetings
	Tutorials for PARTNERS
Evening	FREE EVENING/AT LEISURE

Day 3: WEDNESDAY, 21^ST APRIL

MORNING	One-to-One meetings
	Lunch
AFTERNOON	One-to-One meetings
	Tutorials for MEMBERS
Evening	Free evening/At leisure

Day 4: THURSDAY, 22^ND APRIL

MORNING	One-to-One meetings
	Lunch
AFTERNOON	One-to-One meetings
EVENING	THEMED CLOSING PARTY

Day 5: FRIDAY, 23^RD APRIL

MORNING

Departures

If you still have unanswered questions after reading this page, please contact us.

Gallery

MEMORIES FROM 2019 & 2020

ABOUT MARBELLA

I am thrilled that we chose Marbella to host our 7^th Edition of the Essence of Luxury Travel show 2021. Marbella has an incredibly rich history, with various cultures that left their mark throughout the region. While there have been remains found dating as far back as the Paleolithic age, there are also a number of substantial Roman, Arabic and Christian remains in the historic Old Town, which have been magnificently preserved.

Marbella thrived as an agricultural and fishing settlement from the 16^th century, but it wasn’t much later until the mid- 1950s when figures like Ricardo Soriano and, followed by the Hohenlohe, Goizueta, or Coca families, invested in turning Marbella into a symbol of quality tourism. These sudden changes in the area’s economy also altered its inhabitants’ lifestyle.

Led by many aristocratic families that settled in the area, Marbella was part of the route frequented by the international intellectual jet set. World-renowned figures like Liza Minnelli or Brigitte Bardot were attracted to Marbella’s year-round mild climate and the sense of freedom, far from the spotlight.

A tight-knit community of bohemian artists and writers, like Jean Cocteau, Jean Marais, Edgar Neville Romrée, Ana de Pombo or Luis Escobar also found refuge in the area’s beaches, and white-washed buildings, where inspiration flowed naturally. Marbella is one of the most attractive locations for the international community, which effortless blends with the locals to enjoy the biggest concentration of golf courses in all of Europe, upscale beach clubs and a coveted cultural offering.

And, at less than two-hours-distance from major cities like Granada, Seville and Cordoba, Marbella is the perfect home base for the busy traveller. Today, Marbella is still host to international artists like Antonio Banderas or Rod Stewart and Sean Connery, though, more importantly, the town has rightfully become the go-to destination for an exquisite blend of traditional Andalusian gastronomy, vibrant nightlife and outdoor leisure without losing sight of an authentic Spanish experience.

Looking forward to seeing you in Marbella,

Quentin Desurmont

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theessence@travellermade.com +33 1 78 90 59 20

THE EVENT TEAM Emmanuelle GASQUERES, JULIA GODIN, NILS SEVENO, Sophie D’OLIVEIRA, Sophie Gobled-Pommier

SPONSORS & HOST HOTELS

VIRTUAL SHOW

Monday 31^st of May to Friday 4^th of June

420 amongst you all already know how it worked.
We will repeat the winning recipe with a few improvements.
In 2021 we will bring the one-to-one meetings and the conference in one week.
Application dates will be announced early 2021.
There will be space for everyone.
More information to come.

Based on the first Virtual Show in 2020
The Traveller Made team did a fantastic job last year in turning the physical show to “virtuality” in 12 days. We had to decide to cancel and postpone Marbella on the 10^th of March. 12 days later the first one-to-one meetings started. 420 Members and Partners amongst the 850 who had registered to Marbella 2020, registered to the complimentary Virtual one-to-one meetings during the 3-day application window. Outstanding adaptations to the algorithm were invented very rapidly: the input of the participants' time zones and the time window every participant chose for their every-day-agenda.

PRESS

Please note the below information are exclusively dedicated to our press guests

New - Press conference and media one-to-one meetings

The press conference will be held virtually exclusively before the event in Marbella. Later the same day, the one-to-one meetings with the media will also take place virtually. Our preferred media partners will be invited as usual and other key lifestyle and travel new media will also be invited. Members and Partners willing to attend the virtual media one-to-one meetings will be invited to register at a later stage.

- LOCATION Virtual

Date

To be confirmed

- CONFERENCE