EOL 2022

#theessence2022

Save The Date!
THE ESSENCE - UBIQUITOUS
Virtual show from February 14^th to 28^th

Save The Date!
THE ESSENCE - MARBELLA
Physical show from March 28^th to April 1^st

8^th Serandipian yearly show We are believers in Serendipity We are Serandipians.

Marbella

One-to-one meetings

The Essence Gala

Closing party

THE ESSENCE - UBIQUITOUS

MONDAY 14^TH TO FRIDAY 28^TH OF FEBRUARY

500 amongst you all already know how it works.

We will repeat the winning recipe with a few improvements:
In 2022 you will have the possibility to reschedule your meetings!

The Essence Ubiquitous will include one-to-one meetings
& live virtual tutorials with Q&A session with the Serandipian teams.

This year the Essence Ubiquitous will be spread over 2 weeks instead of 1 so you have
more spare time every day.

THE ESSENCE - MARBELLA

What do you get from The Essence Marbella?

- Return transfers from/to Malaga airport
- 4 nights in one of the 10 associated hotels: Marbella Club, Puente Romano Beach Resort, Kempinski Hotel Bahia, Nobu Hotel, Anantara Villa Padierna Palace Benahavís Marbella Resort, Gran Melia Don Pepe, Melia Marbella Banus, Los Monteros Spa & Golf Resort, Amare Beach Hotel Marbella and Iberostar Selection Marbella Coral Beach.
- Lunches on the 29^th, 30^th and 31^st of March
- Breakfasts on the 29^th, 30^th and 31^st of March, and on the 1^st of April
- The Essence of Luxury Conference on Monday 28^th of March in the afternoon.
- 90 one-to-one 10-minute meetings, over the course of 3 days. A choice of preferences will be granted
- Serandipians tools tutorial
- The Essence Gala & Awards Ceremony on Monday 28^th of March
- Themed Closing party on Thursday 31^st of March

HOTELS Marbella Club, Puente Romano Beach Resort, Kempinski Hotel Bahia, Nobu Hotel, Anantara Villa Padierna Palace Benahavís Marbella Resort, Gran Melia Don Pepe, Melia Marbella Banus, Los Monteros Spa & Golf Resort, Amare Beach Hotel Marbella and Iberostar Selection Marbella Coral Beach.

DATE & PLACE

March 28^th - April 1^st 2022
MARBELLA

Main Sponsors

Marbella City, Costa del Sol - Málaga, Andalucía, Saudi Welcome to Arabia, IHG

Event Schedule

The Essence - Marbella

Day 1: Monday, March 28^th

MORNING	ARRIVAL AT MALAGA AIRPORT
From 2:00 P.M.	BADGE ACCREDITATION AT THE CONGRESS CENTER
3:30 - 5:30 P.M.	THE ESSENCE OF LUXURY CONFERENCE ABOUT META DESIRE
FROM 7:30 P.M.	THE ESSENCE GALA & THE AWARDS CEREMONY AT ANANTARA VILLA PADIERNA PALACE BENAHAVIS MARBELLA RESORT DRESS CODE: CASUAL CHIC

Day 2: Tuesday, March 29^th

9:00 AM - 12:30 PM	One-to-One meetings
Lunch
2:00 PM - 5:30 PM	One-to-One meetings
5:50 PM - 6:20 PM	Tutorials for Partners
Evening	Free evening at leisure

Day 3: Wednesday, March 30^th

9:00 AM - 12:30 PM	One-to-One meetings
Lunch
2:00 PM - 5:30 PM	One-to-One meetings
5:50 PM - 6:20 PM	Tutorials for Members
Evening	Free evening at leisure

Day 4: Thursday, March 31^st

9:00 AM - 12:30 PM	One-to-One meetings
Lunch
2:00 PM - 5:30 PM	One-to-One meetings
FROM 8:00 PM	THEMED CLOSING PARTY AT PUENTE ROMANO BEACH RESORT, MARBELLA DRESS CODE: "META CELEBRITIES"

Day 5: Friday, April 1^st

Morning

Departures

HIGHLIGHTS

The situation for the coming months remains unclear: Nobody knows if, when and how many travel industry professionals will travel again to attend shows. This could lead to a smaller event with 30% to 60% less participants. We expect new physical distancing rules that could prevent us from having as many people as planned in 2020. Other unforeseeable external factors could impact our show and the travel industry. For these many reasons, we have adapted our 2021 event as both a physical and a virtual show, to deliver the important relationship-building opportunities which are essential for business development in our industry, now more than ever.

New – The Essence becomes a hybrid show There will be two Essence shows in 2021: The physical show will be held in Marbella from Monday 19^th to Friday 23^rd of April. The Virtual show will be held worldwide from Monday 31^st of May to Friday 4^th of June.
Members and Partners will have the opportunity to apply to both events. Invitations to apply to the virtual show will be sent in 2021.

Appointment preferences Members and Partners will be asked to give positive and negative preferences during the selection process, to optimize their meetings.

New – Appointment ratings Members and Partners will be asked to rate each of their meetings in their personal account.

New – Mobile application forum Members and Partners will have the opportunity to discuss with all participants on the mobile Application’s forum.

New – Accommodation Participants to the 2021 Marbella Essence show will express their preferred hotel choice and the organizer will do its best to confirm it during the validation process on a first registered, first served basis.

Member Agents commitment When registering to The Essence of Luxury Travel show, every agent must commit to attend the 4 days and to appoint a replacement agent in case of a last-minute impediment to join.
No shows and agents who are not replaced will score negative points in the Certification Programme.

DMC Certification For the third year, we will celebrate the DMC Champions who were the best at using the key Traveller Made tools.

Hotel Partners Certification For the fourth year, we will celebrate the Partners’ Traveller Made Champions who were the best at using the key Traveller Made tools.

Members Certification For the fifth year, we will celebrate the Travel Designers who were the best at using the key Traveller Made tools.

NEW - Member Agents fees Member Agents that will have received a 1^st Gold Grand Designer and a 1^st Grand Designer 2021 Certification in January, will be able to attend the show for free. Other Members will have to pay 300€ to attend the show. This revenue will be invested in creating additional training tools for 2^nd, 3^rd Certified Grand Designer and non-Certified Member Agents.

Partners high definition photo and video material Partners will be invited to post all their HD pictures and videos on our Content Platform prior to the show. No need for paper and USB keys anymore. Members will be able to immediately promote a product they like by sharing the link with their team.

One-to-One meetings 10 minute meetings will start at 9 a.m. and end at 6 p.m. on Tuesday, Wednesday and Thursday.

FOR PARTNERS, THERE WILL BE A TOTAL OF 90 ONE-TO-ONE MEETINGS & MEMBERS WILL HAVE AROUND 100 ONE-TO-ONE MEETINGS INCLUDING INFORMAL ONES WHICH WILL TAKE PLACE IN THE MEETINGS BALLROOM.

Conference Powered by the Luxury Travel Lab, our conference will continue to address key luxury topics to inspire our community. They have started to review the 2021 theme of our conference in Marbella. The Luxury Travel Lab now includes over 35 experts of the luxury goods and service industries in France and England.

The Closing Party After the “Red Party”, held on a private cruise boat along the shores of Lake Geneva in 2015, the “Mountaineers Party” held in a barn on the hills of Lausanne in 2016, the “Movie Star Party” and the “Mother Nature Party” held at the Barriere Casino in Deauville in 2017 and 2018, and after the «Galactic Party» held at the Puente Romano hotel in 2019, the “Utopia Party” that didn’t happen in 2020, the Traveller Made party will be held on Thursday 22^nd of April.
Theme to be revealed early 2021.

The Essence Gala Held on Monday evening April 19^th, the Gala will take the shape of a cocktail or seated dinner show depending on the local authorizations where we will feature the Creative Peak theme and celebrate the 2021 Award winners.

2 free evenings Tuesday 20^th and Wednesday 21^st of April will remain free for Partners to invite their chosen Member Agents. The list of Members participating will be provided to those Partners who organize events.

WE ARE SERANDIPIANS

Serendipity is a legend, an inspiration, and a quest.
It is the wide-eyed and the unexpected.

Serendipity is the mother of all discoveries.
It is the force which brings to life wild and unforgettable encounters,
it is the power to propel our journeys into something life changing.

Life is a mere blink in time, a flickering impermanence.
We must remain inspired by our dreams,
to experiment with our innate search for joy,
to be eager to love,
to achieve self-transcendence,
to connect with unfamiliar cultures,
to lock eyes with Mother Nature herself to feel the full range of emotions she can present.

Serendipity is the Enchantress of life's adventures.

Collectively, we strive to achieve a common ambitious quest, a shared purpose defined by our curated knowledge, our altruistic hearts, our deepest passions, and by our visionary pursuit of an ideal.

We are Serandipians.

We, the Travel Designers, the Luxury Hoteliers, the humble Craftsmen and Masters of the unseen,
with the refined and adventurous Travellers,
we love the art of joy, surprise, and happenstance.

We are explorers of the «Art de Vivre».
We are pursuing an ideology.
Together, we are designing a new beginning, one of wonder and discovery.

We are Serandipians.

CHECK OUR WEBSITE

0 MEMBER AGENCIES

0 PARTNERS

0 AWARDS

0 ATTENDEES TO THE 2019 PHYSICAL SHOW

0 ATTENDEES TO THE 2021 VIRTUAL SHOW

DESTINATION MARBELLA

I am thrilled that we chose Marbella to host our 8^th Edition of the Essence of Luxury Travel show 2022.

Marbella has an incredibly rich history, with various cultures that left their mark throughout the region. While there have been remains found dating as far back as the Paleolithic age, there are also a number of substantial Roman, Arabic and Christian remains in the historic Old Town, which have been magnificently preserved.

Marbella thrived as an agricultural and fishing settlement from the 16^th century, but it wasn’t much later until the mid- 1950s when figures like Ricardo Soriano and, followed by the Hohenlohe, Goizueta, or Coca families, invested in turning Marbella into a symbol of quality tourism. These sudden changes in the area’s economy also altered its inhabitants’ lifestyle.

Led by many aristocratic families that settled in the area, Marbella was part of the route frequented by the international intellectual jet set. World-renowned figures like Liza Minnelli or Brigitte Bardot were attracted to Marbella’s year-round mild climate and the sense of freedom, far from the spotlight.

A tight-knit community of bohemian artists and writers, like Jean Cocteau, Jean Marais, Edgar Neville Romrée, Ana de Pombo or Luis Escobar also found refuge in the area’s beaches, and white-washed buildings, where inspiration flowed naturally.

Marbella is one of the most attractive locations for the international community, which effortless blends with the locals to enjoy the biggest concentration of golf courses in all of Europe, upscale beach clubs and a coveted cultural offering. And, at less than two-hours-distance from major cities like Granada, Seville and Cordoba, Marbella is the perfect home base for the busy traveller.

Today, Marbella is still host to international artists like Antonio Banderas or Rod Stewart and Sean Connery, though, more importantly, the town has rightfully become the go-to destination for an exquisite blend of traditional Andalusian gastronomy, vibrant nightlife and outdoor leisure without losing sight of an authentic Spanish experience.

Looking forward to seeing you in Marbella,

Quentin Desurmont

SPONSORS & HOST HOTELS

PRESS

PLEASE NOTE THE BELOW INFORMATION IS EXCLUSIVELY DEDICATED TO OUR PRESS GUESTS

WE ARE THRILLED TO BRING YOU THE ESSENCE OF LUXURY TRAVEL PRESS SHOW FROM SUNDAY, MARCH THE 27TH TO TUESDAY, MARCH THE 29TH.

The press conference will be held in Marbella on Sunday, March 27^th.

The one-to-one meetings with our Members and Partners will take place on Monday morning, March 28^th.
Our preferred media partners will be invited as usual. Other key lifestyle and travel new media will also be invited.

To attend the Press Conference and Press interviews, Members and Hospitality Partners must subscribe to an additional package to meet with journalists.
This additional Press package includes one night on Sunday, March 27^th and transfers.

Press Conference

A New Year provides a fresh start and new opportunities, and therefore we are delighted to present The Essence 2021, with a new “hybrid” format. This format takes into account the present situation and the known and unknown restrictions imposed on us by the Spanish authorities, for the uncertain physical event in Marbella, but secured in a virtual manner.